Finding your voice with Christian Stoner, founder of Voice Co.

Finding the True Voice of Brands: The Human Touch of Christian Stoner

In a world increasingly driven by artificial intelligence and digital automation, there’s one element that continues to resonate deeply with audiences: the human voice. Christian Stoner, the founder of Christian Stoner Voiceover and VoiceCo, is a passionate advocate for authentic storytelling, and she’s helping brands find their true voice—literally.

From Passion to Profession

Christian began her voiceover journey in 2020, during the global pandemic. Surrounded by her husband’s music gear and driven by a lifelong interest in voice work, she decided to take the leap. What started as a freelance endeavor quickly evolved into a thriving business. By early 2021, she launched VoiceCo—a dedicated platform that connects brands with diverse voice talent, particularly voice actors of color.

VoiceCo: Amplifying Diverse Voices

VoiceCo isn’t just a voiceover agency—it’s a movement. With a focus on representation, Christian has created a space where underrepresented voices can shine. Whether it’s a brand commercial, e-learning module, product explainer, or service video, VoiceCo ensures every project carries authenticity and emotional connection.

Human vs. AI Voiceover: What’s the Future?

While AI-generated voices are gaining traction, Christian believes there’s no substitute for the nuance and emotional depth of a human voice. "People still crave connection," she says. "They want to feel like someone is speaking to them, not at them. That’s something AI can’t replicate."

In industries like e-learning or user-generated content, where personalization is key, Christian’s clients often prefer human voiceovers to maintain warmth and relatability.

Empowering Brands Through Video

Christian emphasizes that video content is one of the strongest tools for brand engagement. Most of her work involves voicing over informational and explainer videos, helping brands simplify complex services or products for their audiences. Her process involves reviewing the script—and often the visual storyboard—to craft the right tone, pace, and emotion for the message.

Tips for Small Businesses on a Budget

For small businesses looking to create impactful videos without breaking the bank, Christian offers practical advice:

1. Draw Inspiration: Watch how big brands craft their scripts and video flow.

2. Use Tools Like Canva & Artlist: These platforms provide free or affordable stock videos, graphics, and music.

3. Keep It Authentic: A conversational tone and real voice—even recorded on a phone—can outperform robotic-sounding AI.

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The Business of Being a Freelancer

Pricing can be tricky for freelancers, especially when just starting out. Christian shares her journey of starting with lower rates and gradually increasing them as her experience and skills grew. Her advice? "Know your worth. Higher rates don’t just mean more money—they give you room to breathe, focus on quality, and choose the right clients."

Staying motivated, she adds, is about loving what you do and setting clear personal and professional goals. For Christian and her family, it's about building a life of purpose and freedom—through voice.

Connect with Christian Stoner

Whether you're a brand looking to elevate your messaging or an agency seeking diverse talent, Christian offers both the expertise and the personal touch to bring your story to life.

• Visit her at christianstoner.com for individual projects.

• For team-based voiceovers and a network of voice actors, explore thevoiceco.com.

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