How To Stand Out From The Crowd as a Service-based Entrepreneur | Patty Dominguez

This discussion is centered around "Category of One" positioning for entrepreneurs, especially those in service-based businesses. The main takeaways from Patty Dominic's insights include:

Key Points on Becoming a "Category of One"

1. Differentiation is Essential

   • If you blend in, you're commoditized. If you're distinct, you stand out.

   • Specialization helps—e.g., a chiropractor for triathletes vs. a general chiropractor.

   • Find a unique angle (pricing, availability, expertise, proprietary process, etc.).

2. Start with Positioning

   • Understand who your product/service is for.

   • Define how you solve their problem differently.

   • Your messaging should make your ideal customer say, “Wow, they really understand me!”

3. How to Stand Out in a Crowded Market

   • Find your "blue ocean"—an uncontested space in your industry.

   • Leverage past experience & expertise that competitors can’t replicate.

   • Don’t copy successful entrepreneurs—carve your own niche.

4. Branding & Personal Authority

   • Personal branding can be a huge asset for service-based businesses.

   • Being associated with well-known experts or influencers can elevate your authority.

   • Gather & showcase testimonials, success stories, and client results.

5. Create a Proprietary Framework or Method

   • If you develop your own unique process, framework, or methodology, it gives people a reason to choose you.

   • Example: Instead of saying, "I do business coaching," say, "I have the XYZ Method to scale businesses in 90 days."

6. Communicate a "New Opportunity"

   • Frame your solution as something new, unique, and exciting.

   • Show people that what they’ve been doing hasn’t worked—because they were missing your unique approach.

   • This creates awareness and positions you as the go-to expert.

     
     

For a New Entrepreneur:

If you're just starting, focus on:

✅ Your unique skills & experience that competitors can’t copy.

✅ A niche audience you can serve better than anyone else.

✅ A clear transformation you provide (results, not just features).

✅ A strong message that differentiates you from the rest.

Would you like help in brainstorming your unique positioning? 🚀

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