Mastering PR for Your Purpose-Driven Brand with Heather Holmes

Building Brands with Heart: How Publicity For Good Champions Purpose-Driven Companies

In a world increasingly driven by conscious consumerism, brands today are expected to stand for something greater than profit. Enter Publicity For Good, a leading PR firm founded by Heather DeSantis, dedicated to amplifying the voices of purpose-driven brands in industries such as food & beverage, beauty, wellness, and fashion.

What Are Purpose-Driven Brands? Purpose-driven brands are companies built on intention and values. These are often family-owned, privately-held businesses started to solve real-world problems. Whether it's through ethical sourcing, sustainability, employee care, or social impact, these brands operate from a place of mission and heart. They align profit with purpose, often contributing a portion of revenue to charitable causes or integrating social good into their daily operations.

Navigating the Challenges of Brand Narrative Today, storytelling isn't just marketing—it's survival. With social media and digital platforms amplifying every brand's voice, maintaining narrative control can be complex. Publicity For Good begins by guiding founders through deep reflection, mapping pivotal life moments that led to the creation of their business. These stories become the foundation of their brand identity.

Heather shares her own journey—inspired by the entrepreneurial spirit of her late father and uncle, a drive to create legacy, and her commitment to conscious capitalism. Her personal story shapes the ethos of her firm and sets the tone for the values they champion.

Ensuring Brand Authenticity in PR Campaigns Maintaining authenticity while scaling marketing efforts is a challenge for any purpose-driven brand. Publicity For Good ensures alignment by using value-based client and team selection. They ask: Does this client live by their mission? Are the brand's values clear on their website? Is the behind-the-scenes story being shared?

Heather emphasizes that her team embodies these principles too—from living sustainably in North Carolina to integrating family life into work culture. By hiring people who believe in the brands they promote, campaigns stay genuine and impactful.

Sustainability, Transparency, and Leadership For sectors like food, beauty, and fashion—where consumer scrutiny is high—Publicity For Good pushes for transparency. They encourage brands to engage with associations, speak at industry events, and share authentic content from inside their operations.

Leadership also plays a critical role. Heather, who has run a virtual team for over seven years, stresses the importance of culture fit, regular communication, and results-driven flexibility. Her leadership style blends accountability with empathy, creating a workplace where team members feel valued and motivated.

A Mobile Life Rooted in Values Adding a unique twist to her story, Heather and her family lived in an Airstream for over three years, traveling the U.S. while running her business. This experience mirrors the ethos of her brand—freedom, intentionality, and connection.

Conclusion Publicity For Good isn't just a PR firm—it's a movement supporting companies with soul. Through values-based storytelling, strategic advocacy, and heartfelt leadership, Heather DeSantis and her team are reshaping what it means to be a brand in today's purpose-driven world.

Whether you're a founder looking to tell your story or a brand striving to stay authentic in a noisy world, Publicity For Good offers more than publicity—it offers a platform to lead with purpose.

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